Our Blogs

Industry-specific blogs with tips and best practices from guest speakers and industry experts

How Construction OEMs Can Take Advantage of the US Infrastructure Growth

Discover strategies for construction OEMs to thrive amidst US infrastructure growth through effective dealer network optimization.

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May 2024
Navigating the Field: A Former Field Rep Finds a Solution to Operational Efficiency

A former field rep discovers a solution for operational efficiency when managing dealer contact meetings.

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Apr 2024
Buying vs Building a Business Software Solution

Discover the key factors to consider when deciding whether to build or buy business software solutions, helping you make informed choices for your company's technological needs.

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Apr 2024
Dealer Financial Analysis Report – 2023 Q4

Amidst economic challenges and declining gross profits, the auto industry concluded 2023 with strong vehicle sales, reaching a SAAR of 16.1 million units in December and a yearly increase of 13%, yet struggles to maintain profitability amidst declining margins and increased expenses.

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Mar 2024
Dealer Financial Analysis Report – 2023 Q3

Despite challenges in new vehicle sales, fixed operations remain a bright spot, highlighting the importance of diversification and adaptation in the evolving automotive retail landscape.

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Jan 2024
What's Next for Automotive Retail Networks as EVs Start to Dominate?

The rapid rise of EVs is impacting automotive retail networks and changing the landscape for customers, dealers, and OEMs.

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Dec 2023
How a Dealer Contact Management Solution Can Assist OEMs in the Ever-Growing EV Market

A dealer contact management solution can help OEMs adapt their dealer networks to the growing EV market.

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Oct 2023
Benefits of a Vertically Focused IKON Solution Over Standard CRM Solutions

Unlike a traditional CRM solution, vertically focused contact management solutions is purpose-built to manage field operations and dealer interactions efficiently.

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Oct 2023
Dealer Financial Analysis Report – 2023 Q2

There is a shift in dealership profitability trends, with a continued increase in new vehicle sales, amidst softening market conditions and ongoing challenges such as diminishing supply chain issues.

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Sep 2023
5 Ways an Integrated Warranty Management System Can Help Your Business

Discover 5 ways an online warranty system can help you tackle the challenge of efficient warranty claims management.

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Sep 2023
3 Key Reasons IKON is a Comprehensive Field Collaboration Solution

Discover the key features and benefits of IKON that make it a comprehensive field collaboration solution for OEMs.

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Jul 2023
Dealer Financial Analysis Report – 2023 Q1

The market shows a mixed performance, with a rebound in new vehicle sales countered by significant drops in both gross profit and net profit, suggesting potential challenges ahead for the automotive industry in the coming quarters.

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Jun 2023
5 Ways to Improve your Contact Meeting Process

Explore 5 actionable strategies to enhance the dealer contact meeting process using a CRM for field operations solution.

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May 2023
How an Online Parts Ordering Solution can Help Improve Sales and Productivity

Discover the benefits of implementing an online parts ordering solution - streamlined processes, increase in sales, boosted productivity, and enhanced customer experience.

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May 2023
The Road to Improve the Efficiency of your Field Operations

Senior field Operations professional Jeff Nameth shares essential strategies for boosting manufacturing sales and after-sales success.

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May 2023
How a Dealer Scorecard Helped an Automotive Company Improve Dealer Evaluations

One automotive company used IKON’s dealer scorecard to enhance their dealer evaluations through real-time data insights and seamless integration capabilities.

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Mar 2023
Dealer Financial Analysis Report – 2022 Q4

There is a decline in new vehicle sales alongside a drop in net profit for the first time in seven quarters.

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Mar 2023
Dealer Financial Analysis Report – 2022 Q3

The market witnesses profitability growth across new vehicle sales despite a slight slowdown, while facing challenges in the used vehicle market due to rising interest rates.

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Dec 2022
Dealer Financial Analysis Report – 2022 Q2

Despite the continued supply shortages, the market maintains profitability growth across new and used vehicle sales, and fixed operations.

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Sep 2022
Dealer Financial Analysis Report – 2022 Q1

Amidst inventory shortages, there is increased profitability across new and used vehicle sales, alongside growing margins in fixed operations despite rising expenses.

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Jun 2022
What our clients say

After using the system for over 12 months, I can honestly say that my initial expectations and project objectives have been consistently exceeded due to the hard work and dedication of Optimum. This company provides a winning combination of value and expertise.

Sr. Mgr, Dealer Development & Training, Kawasaki

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