Established in 1984, Porsche Cars North America (PCNA) is one of the leading automotive manufacturers specializing in high performance sports cars, SUVs and sedans with 192 dealers in their network. The company had been using a heavily manual paper process from its beginning to manage dealer buy/sells, new dealer appointments and other dealer actions.
The exclusively paper-based processes required a significant amount of time/effort by employees to review information. To process a buy/sell, each member of the team received 4-5 binders filled with 700-900 pages. A binder was with one person and was difficult to access. There was limited storage space for dealer documents in Porsche’s new building and they needed a way to eliminate paper. There was also expensive shipping costs attached to each network change for the shipment and retrieval of paper documents and the back and forth process with FedEx resulted in weeks to get feedback and approval on packages. Each network change also required shipping several packages through overnight mail.
PCNA was looking for a solution to improve the delivery of documents to dealers and streamline their process for managing dealer packages and make it more efficient.
Following a pilot with field managers, PCNA implemented Optimum Info’s Dealer Package Management System (DPMS), a cloud-based system designed to help manage the complete life cycle of dealer packages, standardizing all activities of the network development process.
PCNA was impressed with the flexibility of the system and the fact that Optimum was able to add/implement everything they asked for. Even after the launch, the system continues to be enhanced per Optimum’s suggestions and PCNA’s feedback.
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