Business Development and Marketing Analyst

Irvine, CA

Job Summary

The Business Development and Marketing Analyst will assist our business development and marketing team in creating and nurturing leads and building brand awareness.

Job Duties

  • Assist in business development and marketing functions
  • Grow and refine marketing leads database
  • Assist with the creation of marketing collateral
  • Assist in the preparation, execution, and tracking of brand awareness/lead generation email campaigns and activities
  • Enhance and help support Optimum’s social media profile and presence
  • Outbound calling to lead prospects
  • Assist with the creation of outbound and follow up call scripts
  • Help support sales lifecycle process


  • Bachelor’s degree or equivalent experience in business development, marketing, or similar disciplines
  • 1-3 years of business development or marketing experience
  • Content creation experience
  • Good writing and editing skills
  • Good verbal communication skills
  • Excellent organizational skills to manage multiple tasks with moving parts
  • Ability to make multiple business development calls daily
  • Must be resourceful and take initiative to complete various tasks
  • Proficient with Microsoft Word, Excel, PowerPoint, and CRM system

About Optimum

Optimum Info is a growing business solutions company specializing in dealer development and aftersales solutions for the Automotive, Powersports and Equipment industries. We provide a fast-paced growth environment with a start-up like culture.

We are headquartered in Irvine, CA, have a presence internationally including Canada and Europe as well as a software development and technical support center in India. We support customers in the USA, Canada, India, Latin America, and Europe.

Our sharp focus on outstanding customer service and innovative business solutions system functionality is core to our success. We work closely with our customers to ensure high levels of system adoption. Our goal is to consistently exceed customer expectations and achieve high levels of customer satisfaction through innovative solutions and exceptional customer service.

As a growing company, we offer tremendous opportunities for learning and growth. We provide an open and fast-paced work culture that provides challenges and opportunities for talented individuals who want to grow professionally.