Since its entry into the Mexican market in 2016, Kia Mexico has rapidly emerged as a major player in the country’s automotive industry. With a robust network of 110 dealerships nationwide, Kia has consistently prioritized innovation and operational excellence. As the company expanded, so did the complexity of managing dealer compliance across multiple departments and standards. This growth highlighted the need for a modern, scalable, and efficient dealer audit management solution.
Challenge: Outdated System and Operational Bottlenecks
Kia Mexico previously relied on an outdated audit platform that no longer met the needs of a fast-growing organization. The previous platform posed several operational challenges:
- It was not user-friendly and difficult to navigate.
- There was no way to assign audits to specific members or extract detailed KPI reports.
- Audit setup required vendor assistance, causing weeks of delay.
- Key reports had to be manually compiled, reducing accuracy and productivity.
Kia Mexico needed a centralized audit solution that could scale across departments, streamline processes, and provide real-time visibility into dealer compliance.
Solution: Implementing PRISM for Dealer Audit Excellence
Kia Mexico turned to Optimum Info’s PRISM, a centralized dealer audit management platform designed for flexibility, scalability, and
speed. Having already worked with Optimum’s AMOS, a Business Management solution, Kia Mexico was confident in PRISM’s potential after an engaging product
demonstration.
Implementation, completed in about 2.5 months, was a close collaboration between the Kia Mexico and Optimum teams. Together, they made thoughtful adjustments, such as customizing visibility settings for certain audits so that auditors could view scores while restricting dealer access. This ensured the platform was tailored to Kia Mexico’s real-world needs from the outset. Live training enabled a smooth rollout, and continued support allowed Kia Mexico to refine processes based on team feedback.
Key features that set PRISM apart:
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Self-service audit creation: Kia Mexico can now create and launch audits internally within hours, a significant improvement from the previous system’s week-long delays.
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Scalable across departments: PRISM is currently used by dealer development, customer experience, and facilities teams, with a structure that easily accommodates additional departments.
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Fully customizable workflows: Kia Mexico can tailor audits by adjusting scoring logic, visibility rules, and content to meet departmental or audit-specific requirements.
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Visual and collaborative tools: PRISM enables auditors and dealers to upload image evidence directly into audits, while its built-in chat function makes communication convenient.
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User-first design: The intuitive interface has enabled most users to become confident with the system just two weeks after live training.
I love how easy it is to create an audit in PRISM. If I want to conduct an audit next week, I can set it up myself,
shared the System Manager at Kia Mexico.
Results: Improved Efficiency, Visibility, and Productivity
Since adopting PRISM, Kia Mexico has significantly enhanced its audit operations. The platform has streamlined processes, reduced manual workload, and improved transparency across dealer performance.
Notable business improvements since implementation include:
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Expanded audit coverage: Kia Mexico now manages national, global, and soon, environmental audits through PRISM, demonstrating the platform’s scalability and flexibility.
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Time-savings through automation: Audit reports are now automatically generated, replacing time-intensive manual score entry and freeing staff to focus on higher-value work.
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More reliable data: Structured forms and mandatory uploads ensure complete, consistent audit records. The team no longer experiences issues like missing or improperly loaded images, which had occasionally occurred with the previous platform.
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Positive user experience: Both corporate teams and dealers report satisfaction with the system’s clarity, ease of use, and Optimum’s responsive support.
The Future: Expanding PRISM Across the Business
Kia Mexico is looking into expanding the use of PRISM across new departments like Marketing, Warranty, and Sales, and empower dealers to perform self-assessments. A major upcoming milestone is the launch of a Green Audit to evaluate environmental compliance across the dealer network.
With PRISM, Kia Mexico has modernized its dealer audit processes and laid the groundwork for long-term operational excellence. As more teams adopt the platform and audit programs evolve, PRISM will continue playing a central role in driving accountability, consistency, and continuous improvement.
By expanding the use of PRISM into other departments, we will be able to ensure greater efficiency and alignment with the company’s global objectives.
the System Manager concluded.
