Integrated cloud-based Products
Kia Italy manages an expansive network of over 160 service centers across the country, supporting a growing customer base of 600,000 Kia vehicles. This network includes dedicated service-only centers and dealerships offering integrated service operations. With over 600k units in operation, Kia Italy is committed to delivering an exceptional ownership experience and improving service efficiency across their nationwide network. Having already leveraged Optimum Info’s NOVA platform for their sales operations, Kia Italy made a strategic decision to expand its use into their service business. NOVA is a comprehensive network planning and performance management system designed for OEMs, dealers, and field teams to monitor performance, identify growth opportunities, and streamline network management.
With NOVA, Kia Italy already had a robust system for managing sales performance, but their service business lacked the same level of data transparency and analytical capability. The Ownership Experience Department relied on fragmented data sources, such as Excel files and DMS extractions, without access to geomarketing insights or visualization tools. This created challenges in understanding:
We needed reports showing where our clients are and what service areas each site can realistically manage within a 20-minute driving radius.
Optimum Info’s NOVA platform stood out as the ideal solution to address Kia Italy’s service network challenges. Already familiar with NOVA for sales operations, Kia Italy was confident the intuitive, visual interface and advanced reporting features could translate well to service operations.
Key NOVA features that appealed to Kia Italy include:
We wanted a tool that was easy to use and would help us make decisions. NOVA was already helpful in sales, and we found it was the best solution for our colleagues in service.
The implementation of NOVA for service was a collaborative effort between Kia Italy and Optimum Info’s account management team. From project kickoff to initial rollout, the process was completed within two months, meeting Kia Italy’s internal deadline and allowing for enhancements throughout the year.
Implementation highlights:
Our account managers supported all our requests. The process was easy for me, and they helped us prioritize the reports and KPIs we needed to focus on.
Although NOVA Service has only recently launched, Kia Italy is already seeing its potential to improve network planning and uncover new
service opportunities. The team is focused on expanding access to zone managers, enabling them to easily view maps and reports tailored to
the dealers in their regions. This will support more targeted and informed decision-making across the network.
Looking ahead, Kia Italy also plans to connect NOVA Service with NOVA Sales and DPRO, Optimum Info’s dealer profile management system. This integration will ensure synchronized data and a unified view across sales and service operations, which will provide a strong foundation for smarter, more strategic network development.
Chiara noted one of the biggest advantages of working with Optimum Info,
All of the Optimum systems can be linked together. When we make a change in one system, it updates in the others. This is very important to us.
Luca added,
We are very happy to collaborate with Optimum. They understood what we needed and implemented the system in a short time.
Diana is a Senior Marketing Associate at Optimum Info, a global business solutions company providing tailored software solutions for manufacturers to improve franchise network development and after-sales operations. Utilizing her experience in client engagement, Diana strives to create interesting and insightful articles to engage and inform OEMs.
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