Sales and Aftersales Field operations teams often juggle dozens of dealer visits, reports, and action items every month while trying to drive performance and stay aligned with corporate goals. But how much of their time is actually spent on value-added work instead of administrative busywork?
For many OEMs, productivity losses creep in through scattered tools, repetitive tasks, and fragmented communication. Improving how your field teams work, rather than just what they work on, can free up hours each week and lead to more meaningful dealer engagement.
Here are four practical ways OEMs can help their field operations teams reduce friction, save time, and make a bigger impact.
Dealer visits often require extensive preparation, from gathering performance metrics to reviewing past notes and assembling agendas. When data is stored across multiple spreadsheets and email threads, field operations teams waste valuable time searching for information.
A centralized platform addresses this inefficiency by:
With everything organized from the start, field operations teams can spend less time preparing and more time problem-solving with dealers.
After a visit, one of the biggest time drains is managing follow-ups like drafting notes, sending reminders, and updating stakeholders. Without structure, action items fall through the cracks or require repeated back-and-forth to clarify next steps.
Structured workflows for post-visit documentation and task assignment allow field teams to:
Efficient follow-through not only saves time but also builds credibility with dealers.
Many field operations teams spend hours each week creating reports that summarize visits and track action item status. These reports often involve writing, copying and pasting into Word or Excel templates, followed by manual uploads to shared drives.
Automation can reduce this workload significantly. By using a system with built-in KPI-based note templates, field teams can:
This process allows field teams to focus more on coaching, strategy, and relationship building.
Productivity suffers when field, corporate, and dealer teams operate in silos. Without shared visibility into discussions, pending actions, and responsibilities, teams duplicate efforts and miss opportunities.
A connected system for real-time collaboration helps by:
When all stakeholders work from the same information and are aligned, organizations can act faster and more effectively.
Boosting field operations productivity is about creating the capacity for your teams to focus on high-impact activities. When repetitive tasks are automated, preparation is streamlined, and communication is clear, field representatives can dedicate more time to engaging with dealers and driving performance.
Optimum Info’s IKON Dealer Contact Management system was built with this goal in mind. It helps OEMs simplify their processes, cut down on wasted time, and ensure that every dealer interaction is purposeful and well-informed. By making it easier for teams to work efficiently and stay aligned, IKON provides organizations with the agility to act quickly, respond proactively, and consistently deliver lasting value across the dealer network.
Diana is a Senior Marketing Associate at Optimum Info, a global business solutions company providing tailored software solutions for manufacturers to improve franchise network development and after-sales operations. Utilizing her experience in client engagement, Diana strives to create interesting and insightful articles to engage and inform OEMs.
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