Sales and Aftersales Field operations teams often juggle dozens of dealer visits, reports, and action items every month while trying to drive performance and stay aligned with corporate goals. But how much of their time is actually spent on value-added work instead of administrative busywork?

For many OEMs, productivity losses creep in through scattered tools, repetitive tasks, and fragmented communication. Improving how your field teams work, rather than just what they work on, can free up hours each week and lead to more meaningful dealer engagement.

Here are four practical ways OEMs can help their field operations teams reduce friction, save time, and make a bigger impact.



1. Cut Down on Preparation Time with Centralized Planning

Dealer visits often require extensive preparation, from gathering performance metrics to reviewing past notes and assembling agendas. When data is stored across multiple spreadsheets and email threads, field operations teams waste valuable time searching for information.

A centralized platform addresses this inefficiency by:

  • Bringing all relevant dealer information, such as past visits, KPIs, and open issues, into one place
  • Offering a structured format for planning agendas and objectives
  • Making it easy to track visit frequency and outcomes over time

With everything organized from the start, field operations teams can spend less time preparing and more time problem-solving with dealers.



2. Streamline Follow-Ups with Structured Action Tracking

After a visit, one of the biggest time drains is managing follow-ups like drafting notes, sending reminders, and updating stakeholders. Without structure, action items fall through the cracks or require repeated back-and-forth to clarify next steps.

Structured workflows for post-visit documentation and task assignment allow field teams to:

  • Log actions in real time and assign owners during the meeting
  • Automatically notify responsible parties and track progress
  • Avoid redundant manual emails and version control issues

Efficient follow-through not only saves time but also builds credibility with dealers.



3. Automate Routine Reporting Tasks

Many field operations teams spend hours each week creating reports that summarize visits and track action item status. These reports often involve writing, copying and pasting into Word or Excel templates, followed by manual uploads to shared drives.

Automation can reduce this workload significantly. By using a system with built-in KPI-based note templates, field teams can:

  • Generate reports directly from notes taken during the visit
  • Ensure consistent data capture and formatting
  • Share updates instantly with leadership or support teams
  • Reduce the risk that certain tasks are not followed-up on or assigned the improper priority level.

This process allows field teams to focus more on coaching, strategy, and relationship building.



4. Enable Real-Time Collaboration Across Teams

Productivity suffers when field, corporate, and dealer teams operate in silos. Without shared visibility into discussions, pending actions, and responsibilities, teams duplicate efforts and miss opportunities.

A connected system for real-time collaboration helps by:

  • Keeping everyone informed on action item status and open issues
  • Reducing internal check-ins and update requests
  • Accelerating responses to dealer needs or concerns

When all stakeholders work from the same information and are aligned, organizations can act faster and more effectively.



Empower Your Field Teams to Focus on What Matters

Boosting field operations productivity is about creating the capacity for your teams to focus on high-impact activities. When repetitive tasks are automated, preparation is streamlined, and communication is clear, field representatives can dedicate more time to engaging with dealers and driving performance.

Optimum Info’s IKON Dealer Contact Management system was built with this goal in mind. It helps OEMs simplify their processes, cut down on wasted time, and ensure that every dealer interaction is purposeful and well-informed. By making it easier for teams to work efficiently and stay aligned, IKON provides organizations with the agility to act quickly, respond proactively, and consistently deliver lasting value across the dealer network.

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