OEM Network Development operations play a vital role in appointing capable franchisees (dealers, operators, or retailers) to effectively represent their brand, drive sales, and support customers. Building a strong franchise network is a goal for all OEMs, and a key part of this process involves collecting and evaluating detailed information from dealership applicants. This includes work experience, financial viability, business plans, and various statutory documents and agreements. Similarly, when changes occur within existing dealerships—such as ownership transitions, management updates, or location changes—OEMs must gather extensive confidential information to assess and approve these updates.
These processes are managed through “dealer packages,” which comprise a collection of documents—both internal and external—often sourced from applicants, current franchisees, or their attorneys. A dealer package is the basis for making franchise decisions on appointments of new locations and approvals for any changes and includes several company-internal documentations too. These documents contain highly confidential and sensitive information, requiring careful management and security.
In most companies, they have one or more of the following document security risks:
To address these security concerns effectively, an ideal solution should encompass four key components:
Achieving this level of security requires a dedicated software solution designed from the ground up to cater to the specific needs of franchise development operations. Optimum's Dealer Package Management solution, APEX, is one such example—designed specifically for this field, managing the complete document lifecycle with customizable capabilities to fit your organization’s exact needs. All sensitive information is securely stored on protected servers. In an age where data protection is paramount, investing in such robust solutions ensures that your franchise development operations are secure, efficient, and ready for the future.
Arvind is the Founder and CEO of Optimum Info, a global company providing tailored software solutions for Manufacturers to improve franchise network development, dealer profitability, field operations, and after-sales processes. Arvind has extensive experience in bringing together Business Solutions & Software Technology for Automotive, Powersports and Equipment companies.