How Construction OEMs Can Take Advantage of the US Infrastructure Growth

In recent years we have seen significant growth in infrastructure investments that has strengthened the demand for the construction industry.

In this blog, we'll explore how construction OEMs can harness the potential of the infrastructure bill and strengthen their dealer network with a field operations management system.

The Impact of the Infrastructure Investments

Infrastructure investments are creating a substantial demand for construction services, equipment, and materials. Construction OEMs stand to benefit from this increased demand. OEMs specializing in manufacturing heavy machinery and equipment are experiencing a surge in sales, as construction companies invest in new machinery to cater to the growing demand generated by infrastructure projects. This dynamic environment underscores the importance of OEMs having the right tools and strategy to support their dealer network effectively.

An innovative and purpose-built field operations management system can help construction OEMs and their dealers effectively navigate change and take advantage of the increased demand in construction equipment in the following ways:

Addressing Product Complexity and Technological Advancements

Modern construction equipment is laden with advanced technology and features such as hydraulics, telematics, and AI. These specialized technologies often require unique expertise to operate and maintain them. A field operations management system with features that enable field and corporate managers to effectively communicate product knowledge and updates, and emerging industry trends will help to ensure customers are receiving maximum value for their investment in the product.

Dealing with Competitive Pressures

The construction equipment market is highly competitive as dealers may carry products from multiple OEMs. This means that OEMs need to find ways to differentiate their incentive offerings and support their dealers in providing a competitive edge. A field operations management system with analysis tools can enable field managers to offer KPI-based insights and strategic plans to improve dealer performance.

Customer Support and Service Excellence

Customer support and service for construction equipment are complex tasks which can involve service representatives travelling on-site for maintenance and repair. A field operations management system can ensure that technicians are well-trained and capable of servicing equipment efficiently. With intuitive tools, it offers full visibility of field operations, enabling better monitoring and accountability

Managing Multiple Entities

Construction OEMs often operate multiple entities with multiple locations. A field operations management system can simplify this complexity by providing structured contact meetings and offering a high-level overview of all locations. This not only saves time but ensures that all required information is available consistently and reliably.

Conclusion

To seize growth opportunities, OEMs must equip their dealer network with the right tools and support. A field operations solution, with an integrated system and advanced analytics, empowers OEMs to train and prepare their dealers effectively.

With such a system, construction manufacturers can navigate the challenges of a dynamic industry, excel in a competitive market, provide excellent customer service, and manage their diverse entities with ease. With a field operations management system, manufacturers are positioned to make the most of the construction boom ahead.