Components of an Effective Dealer Scorecard

Designed to help Field Managers evaluate the performance of their dealers in the network, a Dealer Scorecard gives corporate users more credibility out in the field.

With over five years of experience using Optimum Info’s IKON CRM+ for Field Operations Management, one of the key features of the system for Kia Motors America’s Field Operations team is the Dealer Scorecard that helps them rank each dealer based on KPI criteria set by corporate.

The system shows real-time data with drill down capabilities that field managers can access at any time, giving them more insights on opportunities for improvements across the dealer network.

Before using a dealer scorecard, Kia’s Field Managers could be looking at data that was a few months old. Having the most up-to-date information when meeting with dealers helps improve Kia’s Field Team’s credibility and better supports the action plan they propose.

Flexibility is Key

Due to disruptions in the industry, Kia needed a scorecard module that would grow along with their business needs to identify new target benchmarks. With Optimum Info’s IKON, Kia was able to continuously upgrade their dealer scorecard feature at no extra cost for them.

Other traditional scorecard applications would have charged Kia thousands of dollars over the years to complete the necessary updates. When scoping a dealer scorecard application, it is impertinent to find a system that is flexible enough to grow with the business needs of the company in order to get the most cost-effective results.

Shedding Light on the Dealer Network

Among the benefits of a Dealer Scorecard is the ability to provide manufacturers like Kia with a comprehensive snapshot of the performance of their dealer network and better streamline Field Operation activities.

A key to the efficiency of this feature with IKON is the ability to integrate with different data sources in real time for detailed KPI comparisons within the network.

A user-friendly KPI scorecard with drill-down capabilities can make analyzing dealer performance simple and easily accessible.

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