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Overview

East Manufacturing, a leading trailer manufacturer, has significantly increased part sales and productivity for the past 6 years by using Optimum Info’s Parts Ordering solution.

Founded in 1968, East Manufacturing has grown to become a multiple product, leading trailer manufacturer that employs over 500 people with facilities comprised of approximately 600,000 square feet of manufacturing and warehouse space. The company sells through a network of over 75 dealer locations across North America.

East manufacturing offers aluminum trailers, hydraulics, pneumatics, toolboxes, fenders, flatbeds, drop decks, and heavy- duty truck accessories. The company builds trailers to provide their customers with superior operational performance, strength, durability, and longevity, while providing top value.

Manual Parts Ordering Process

East’s parts team was previously experiencing an overflow of calls and it was becoming increasingly difficult to manage such calls. There were lots of questions that had to be answered on the phone– price of an item, location for a quick online order, tracking information, receiving a copy of an invoice, etc.

As a result, East began to search for an alternative part ordering solution that would be user-friendly, easy for customers to work with, will be easily integrated with their ERP system and will reflect East’s brand image.

A Successful Collaboration

“Optimum was fantastic – We felt like we were their only customer during the entire implementation.”

Thanks to the team’s expertise and ability to tailor the system towards customer needs, Optimum Info’s Parts Ordering Management solution was the best decision. What made Optimum Info stand out was their attractive pricing and East’s already successful experience using their Warranty Management System.

Optimum Info’s user-friendly interface made it self-explanatory for the users to navigate and get comfortable with the system right away.

The main features of the Parts Ordering Management Solution that were the most appealing include:

  • Ability for dealers to self-manage their order – review history, track orders, and work more independently
  • Interactive system to easily recognize parts and cross-reference check to find all information about the parts such as name, code, price, etc.
  • Configurable system to give the look and feel of East Manufacturing Parts

Results and Benefits

With currently around 40 dealers and 250 active users using the system, East has saved a considerable amount of time spent by their staff to manage parts ordering and has freed up phone lines. East’s dealers were impressed by the system’s comprehensive as well as easy to use features and have mentioned that it was one of the best online parts ordering software they’d seen by far.

Some additional features that East has advanced into using since adopting Optimum’s system include:

  • The dropship program where dealers can purchase leftover parts from shipment.
  • Ability to order specific pieces of a kit part.
  • The use of real time data for management with reports and trends.
  • Promotional feature to promote specific offers on select parts.


Additionally, East was able to expand the use of the parts ordering management solution in other business areas such as selling their gear, accessories, and promotional items during events. They have also embedding the system into their company website for their retail customers to purchase apparel on-line.

Jerry Ciolino

Jerry Ciolino

Vice President - Business Development, Marketing and HR

Jerry is the Vice President of Business Development, Marketing and HR at Optimum Info, a global business solutions company providing tailored software solutions for Manufacturers to improve franchise network development, dealer profitability, field operations, and after-sales processes. Jerry has extensive experience working for solutions providers servicing the Automotive industry.

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