Integrated cloud-based solutions
Kia Europe GmbH was planning to offer a professional tool for market performance analysis and network planning to its smaller National Sales Companies and Distributors (jointly called NSCs). The fully online tool should enable users to analyse automotive market performance, identify opportunities for growth and support tactical and strategic decisions. The system should also perform simulations to help identify the “optimal network” to help drive network planning decisions.
After an extensive evaluation, Kia Europe GmbH selected Optimum’s intuitive and flexible NOVA Network Planning and Performance Management solution for its NSCs.
In a lean organization like Kia Slovakia (KSK,) employees wearing “multiple hats” benefit from Optimum’s simple, yet intuitive UI / UX they have already come to appreciate in the Business Management module – the integrated design common to all modules of the Optimum Network Development suite of solutions.
The system enables KSK’s network development manager to discuss network related topics with the backing of professional analysis, a strong step towards further professionalizing the discussions around retail network coverage of the country.
For the first time, KSK can create dealer areas by drivetime and introduce a more sophisticated method to benchmark and report performance on all organizational levels – from dealer, district, region and nation.
